Marketing

Regarding digital marketing, a first choice might be advertising. However, with limited volumes of traffic and little impact on branding and customer relationship, companies nowadays are switching to content marketing for better results.

As a SEO girl I have always wanted to conquer high volume keywords so to attract huge traffic to my website, yet as you imagine, in the English world where Google is invented, every corner has been taken: high volumes mean high difficulty.

Direct-to-consumer, also known as DTC or D2C, is an eCommerce strategy that enables manufacturers and brands to sell directly to consumers, without passing through the reseller or retailer.

Many digital marketers, including me, are reluctant to reach out and bent over for backlinks, which, unfortunately happens to be the very core of search engine optimization.